“Okay Google”. Exactly 49 minutes. All the $900 tickets for Google I/O 2013 were sold out in less than fifty minutes. That’s very impressive when you know that all registrants are also required to have a Google+ and Google Wallet accounts. Following the traditional giving away of devices, all got offered a Chromebook Pixel. Let’s have a look at Google’s big announcements at I/O 2013.
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Are you sitting on the fence about whether or not jumping into the world of mobile to build a successful business or create a passive income? You need to dive in. Consider these mobile advertising trends:
Seventy-five percent of the world’s population has some access to a mobile device. Mobile has long arrived and will require brands, agencies & ad technology providers, and rich media providers to all work together to improve and innovate the media ecosystem. To make sure that it hasn’t merely arrived, but that it also stays and shifts marketers and agencies into new forms of thought, mobile will have to become the central point around which brands build their overall advertising strategies. TV and print won’t cut it much longer.
Mobile advertising is one of the best of any kind of marketing at the moment. Oftentimes though the very goal of a successful mobile advertising campaign is where it is actually failing to hit the target. One of the favoured subjects relating to mobile’s ‘unrealized capacity’ is the use of QR codes. Complaints from individuals pertaining to these mythical creatures range from ineffective to “what’s the point of these?”. True, they are not all unsatisfactory but so far, the QR code has actually been a bit of a letdown.
What makes a successful mobile advertising campaign?
For years, online marketers have paid a great number of dollars and man-hours urging individuals to download mobile apps. There are a lot of recycled and unoriginal ideas out there posing as innovation, and sometimes exclusively using nothing less than mobile show advertisements. According to recent report click-through rates for regular mobile display advertisements are simply 0.6 %.
What are the best solutions for those of us wanting to be effective with driving mobile app downloads?
The next time you log in to MailChimp, you’ll find all kinds of new mobile goodness. MailChimp announced last week that they’ve released new mobile friendly email templates, a new mobile styles editor, a new mobile pop-up preview and testing tools, a new Instapaper merge tag, and more.
These tools will come in very handy for the mobile marketer, since you already know if you’re reading Mobinsider, smartphones are outselling PCs. Everybody’s walking around with mini-computers in their pockets. As a result, this changes the way your subscribers consume email. E-mail marketing service MailChimp announced 15 new mobile-friendly email templates available through their service to help email and mobile marketers be more effective.
The quickest way to ruin a business is to produce good advertising but provide poor service. Likewise, you can sabotage your mobile marketing campaign if you reach people in an ineffective way.
The following are seven common mistakes mobile marketers make, and ones you must avoid when launching a mobile marketing campaign.
When you read articles about mobile technologies and the changing shift from web content management to customer experience management how often do you find they talk about the psychology of the mobile user?. Don’t get me wrong, we do need these great technology platforms to fulfill the promises of the mobile future, but we need to take into account this one important aspect of the whole endeavor– the way mobile users think.
Advertising and technology have changed a lot over time, and simply put, so has human behavior along with it. For most users, their mobile device–whether it be a smartphone, tablet, or another device–is a part of them. Almost like an extra body limb–always attached. As a mobile marketer, you are reaching out to your audience who keep their mobile devices in their pockets or in purses hanging from their shoulders at all times. Therefore, you need to think this same way as well when putting together your strategic mobile marketing plan and avoid these mobile marketing pitfalls.
Photo Credit: Mobile Commerce Press
Along with the fast rise of mobile internet, comes new and creative ways in which those are used in our every day lives. The 2012 US presidential election will also be the first to show us just how presidential candidates use and integrate mobile into their campaign strategies. It’s been said that Obama won the 2008 election with young voters mostly because he had an effective social media (read, Facebook and Twitter) strategy, far superior to that of his rival John McCain.
Now, just a few short years later, the social media and internet landscape has evolved drastically enough that both President Obama, and presumptive Republican nominee Mitt Romney’s campaigns are both focusing more on mobile. If 2008 was the year of social media presidential elections, than it can be said that 2012 is the year of mobile campaigning.
So, how are the presidential candidates using mobile marketing in their election campaigns?
Whoever prevails over all the others in any area is not necessarily a demonstration of survival of the fittest, but the survival of the most flexible. This is why companies with a strong presence in the smartphone market like Apple and Samsung are in powerful positions. Mobile marketing and advertising sales were $13 billion last year and they are rapidly growing. Revenues are expected to reach $29 billion worldwide by 2014 as consumers adopt smartphones, e-readers, and tablets.
In the high-tech world, mobility is the key, especially for marketing and advertising revenues. For this reason smartphones are the ideal platform for the marketer. Companies in the marketplace who are not focusing on the smartphone platform are learning this at great cost and lost profits, to be sure. As well, more and more social media activities are taking place on smartphones–with Facebook purporting to have over 40% of its engagement taking place by users on a mobile device.
If you haven’t jumped feet first into the world of mobile marketing, there’s no better time than now.
According to Google, the mobile Web is growing eight times the speed of the Internet, showing how digital marketing is quickly becoming a mobile-first world.
Last year, U.S. mobile users were buying more smartphones than they were in 2010. By the end of the year, almost 75 percent of mobile devices sold were smartphones. This is worth nothing, as only approximately 33% of U.S. mobile handset sales were attributable to smartphones just two years before. Click to continue…
Danny is the CEO and founder of Mobinsider, a site for mobile marketing entrepreneurs with news, articles, links, reports, interviews, webinars and digital magazine with mobile marketing experts. His passion is helping entrepreneurs find their passion in mobile and be successful.
