“Okay Google”. Exactly 49 minutes. All the $900 tickets for Google I/O 2013 were sold out in less than fifty minutes. That’s very impressive when you know that all registrants are also required to have a Google+ and Google Wallet accounts. Following the traditional giving away of devices, all got offered a Chromebook Pixel. Let’s have a look at Google’s big announcements at I/O 2013.
Mobile Fix
With the Facebook Mobile application becoming faster, how fast is its user base growing?
Consider these five tips for harnessing the power of this mobile technology.
What Does It Take To Succeed In Mobile Advertising on the iPad, and the iPhone? A proper understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.
As such, there are different strategies to take into consideration for effectiveness on different platforms
If you’re using YouTube to serve up your mobile ads, you may want to think of how to get your message across or make an impression in less than five seconds, as YouTube is now allowing users on Android devices the ability to skip the rest of the ad after that point.
YouTube says that 65% of pre-roll ads on YouTube now allow viewers to skip them. That penetration coupled with the explosion of content consumption on mobile devices made the ads’ extension a no-brainer, the company said.
Read more about the full AdAge article YouTube Rolls Out Mobile-Video Ads You Can Skip to get the full scope of what this can mean for the mobile entrepreneur.
The mobile entrepreneur is now at a crossroads: one can no longer optimize the user experience based solely on the device they’re using. You need to look at the context in which that device is being used.
Check out an interesting article on the future of mobile site design for more insights and tips to keep in mind if you’re providing content on the mobile web.
What is The Future of Mobile Marketing and Applications? Today Mashable.com posted an interesting article on how thanks to Sonic Notify technology, activated by audio, our smartphones are becoming smarter. So much so, that they’re interacting with elements in your surroundings to bring you relevant media, information, and of course, advertising.
Are Sound Waves the Future of Mobile Marketing?
“The Global Innovation Series is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or …”
http://mashable.com/2012/08/15/sonic-notify/
If you own a mobile site, you need to avoid making these content marketing mistakes, as you know how and time consuming and costly getting quality content published can be.
Get the most out of your content and avoid these six costly mistakes.
Read more of the original article The 6 Top Content Marketing Mistakes.
The more the mobile entrepreneur sets their company apart, the more likely your customers and readers will get behind your content and eventually your brand.
The following article is crucial if you want to be successful in your mobile advertising campaigns. Both smartphone and tablet users are usually searching something locally when they search for something from their devices. As a result mobile user experience as a whole has been affected by the need for location-based information. The author explains
Why Leveraging Location Is the Key to Success in Mobile Advertising
“Both smartphone and tablet users are searching for locally relevant content at an increasing rate, so much so that mobile user experience as a whole has been affected by the need for location-based information. Mobile networks have seen a …Street Fight”
http://streetfightmag.com/2012/08/07/why-leveraging-location-is-the-key-to-success-in-mobile-advertising/
The development of a successful mobile-local ad campaign hinges on two major factors – accurate user location signals, and contextually local ad creative. Both of these are seriously underutilized by the industry today. So, get ahead of the pack and make sure to incorporate location into your mobile advertising campaigns.
This week’s SMS campaign case study comes from Sprite. Tom Daly from Coke (who owns Sprite) said that
“SMS for Coke is job #1. It’s by far the world’s most ubiquities technology, it is a passion for our core consumers who are teens, it creates a unique opportunity to create relevant messaging, exclusive content to consumers, through a technology that they already embrace.”
The company had such a big stage to show other brands the power of SMS marketing and it didn’t even work.
Read more about this SMS campaign case study at the original article on Tatango.com and find out what went wrong learn from Sprite’s mistake.
Danny is the BOSS at MobInsider, the place for hardcore mobster entrepreneurs who are on the inside of all things mobile.