The next time you log in to MailChimp, you’ll find all kinds of new mobile goodness. MailChimp announced last week that they’ve released new mobile friendly email templates, a new mobile styles editor, a new mobile pop-up preview and testing tools, a new Instapaper merge tag, and more.
These tools will come in very handy for the mobile marketer, since you already know if you’re reading Mobinsider, smartphones are outselling PCs. Everybody’s walking around with mini-computers in their pockets. As a result, this changes the way your subscribers consume email. E-mail marketing service MailChimp announced 15 new mobile-friendly email templates available through their service to help email and mobile marketers be more effective.
As Mailchimp says in their June 12th blog post Mobile Friendly,
You’ve probably seen other email services post tips, advice (and even rants on Twitter) about coding mobile friendly emails. Yep, talk is nice. We, however, prefer to make mobile friendly email templates available to our 1.8 million users at the click of a button. That’s being constructive.
Instead of having to figure it out for yourself, MailChimp does all that coding work, and boasts that it’s super easy for you to preview how responsive your subscribers behave on their mobile devices by clicking “pop-up preview” like you always do, then switch your display to mobile.
The company mentions all of this on their site in light of their latest free white paper, Email on Mobile Devices, which consists of more than 20 pages of written and visual research about how people read email on mobile devices. You can download it or read it online. As stated on the download page,
This study will help you understand how to optimize your content for the best readability on mobile devices. Learn all about how people read email on their smartphones, and then start creating beautiful, easier to read emails that are less likely to get filtered or deleted on a mobile device.
If you’ve not read it already, then don’t forget to check out their previous white paper MailChimp Mobile for more best practices.