“When asked about mobile marketing ROI compared to traditional initiatives, 52 percent of mobile marketers stated mobile returns were higher while only 15 percent stated their returns as lower. For those reporting results, the average ROI was 32 percent. As a result, nearly three-quarters of marketers are increasing mobile marketing budgets and/or shifting budget to mobile from other marketing programs by an average of more than 20 percent.”
Read the full study for more findings on how mobile marketing outperforms traditional forms of marketing.
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Danny is the CEO and founder of Mobinsider, a site for mobile marketing entrepreneurs with news, articles, links, reports, interviews, webinars and digital magazine with mobile marketing experts. His passion is helping entrepreneurs find their passion in mobile and be successful.
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